Creative

Grayson Smith

Grayson Smith serves as part of the Creative Team at the South Carolina Baptist Convention, helping churches tell meaningful stories and communicate the Gospel with clarity and creativity. He is passionate about using visual storytelling to equip churches and encourage believers across the state. Grayson also serves as the Creative Pastor at Imago Dei Church,…

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Ronnie Richardson

Ronnie Richardson serves SCBaptist as the Creative Engineer, where he provides engineering and technical expertise to communicate our SCBaptist mission, vision, and priorities with innovative excellence. Ronnie uses technology in ministry to increase interest and inspire action steps so that lives will be saturated and transformed with the hope of the Gospel. Ronnie began working

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Hannah Coleman

Hannah Coleman is the Creative Marketing Designer for the South Carolina Baptist Convention. Born in Birmingham, Alabama, Hannah grew up immersed in ministry life with her dad serving as a pastor. Her passion for creativity and calling to ministry have shaped her professional journey, which includes roles in both higher education and church settings. Known

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Anna Gardner

Anna Gardner serves as the Creative Editor where she communicates the mission, vision, and strategy of SCBaptists by crafting compelling, Gospel-centered content across various platforms. Anna collaborates with staff, churches, and ministry partners, aiming to inspire action and encourage life transformation by the hope of Christ. Anna began working at the Convention in 2021. She

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Alex Lyons

Alex Lyons serves SCBaptists as the Creative Director, where he is responsible for leading the Creative Team as they serve SCBaptist staff, ministries, associations, and churches with print, pixel, and production support. Alex leads the Creative Team’s efforts in the development and execution of the creative philosophy, creative strategy, and visual direction for all digital,

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SCBaptist Visual Identity Style Guide

Updated 2/25/2025 – (v4.0)“Young Pastors Network” and “Pastors Network” graphics added. “ONE Night” moved from Audience-Specific to Event-Specific Category. The Visual Identity Style Guide includes best practices for:– SCBaptist logos + “Dos and Don’ts”– SCBaptist Visual Identity System– SCBaptist SWAG Guidelines– Typography– Brand Colors– Pattern– Tagline

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