Creative

Public Relations Guidelines

Media Relations:The assignment of media relations is given to the Chief Administrative Officer in order to affect a coordinated relationship with both denominational and secular news media and to secure the best possible coverage of South Carolina Baptists and their witness to this state and the world. Additionally, any media regarding personnel (past or present …

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Production Guidelines

What are some best practices when recording video in general?– Choose a natural source of light, such as a window. Turn off all artificial sources of light.– The source of light must be on either side of your face, not directly in front or behind you.– When recording a video with an interview or other …

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Messaging Guidelines

WHAT IS OUR MESSAGING – WHO, WHAT, AND HOW? OUR VISION: Why We ExistTo see every life saturated and transformed by the hope of the gospel, beginning in South Carolina. OUR PURPOSE: What We DoWe help churches fulfill the Great Commission. OUR STRATEGY: How We HelpUtilizing the essential catalysts of prayer and leadership, we create environments and resources …

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Editorial Guidelines

What editorial style guide do we use?The South Carolina Baptist Convention uses the AP Style guide whenever possible. What are the approved ways of writing “South Carolina Baptist Convention?”The full organizational name of “South Carolina Baptist Convention” should be used first whenever possible. The acronym “SCBC” or the short hand “SCBaptist” can be used when …

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Design Guidelines

WHAT ARE OUR OFFICIAL SCBC FONTS?– The South Carolina Baptist Convention’s primary font family is Futura Now by Monotype. Futura Now has eight different approved font styles and over 180 different approved weights. Creative Services has a license to use this font family for any Ministry Support Form-related request or project. Futura Now Headline Bold …

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