Creative

Grayson Smith

Grayson Smith serves as Creative Content Specialist, helping churches tell meaningful stories and communicate the Gospel with clarity and creativity. He is passionate about using visual storytelling to equip churches and encourage believers across the state. Grayson also serves as the Creative Pastor at Imago Dei Church, a church plant in Spartanburg, South Carolina, where…

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Ronnie Richardson

Ronnie Richardson serves SCBaptist as the Creative Engineer, where he provides engineering and technical expertise to communicate our SCBaptist mission, vision, and priorities with innovative excellence. Ronnie uses technology in ministry to increase interest and inspire action steps so that lives will be saturated and transformed with the hope of the Gospel. Ronnie began working

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Hannah Coleman

Hannah Coleman is the Creative Marketing Designer for the South Carolina Baptist Convention. Her passion for creativity and calling to ministry have shaped her professional journey, which includes roles in both higher education and church settings. Hannah finds joy in using her gifts to help others connect with one another and with Jesus.

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Anna Gardner

Anna Gardner serves as the Creative Editor, helping to communicate the mission, vision, and strategy of SCBaptists by crafting compelling, Gospel-centered content across various platforms. Anna collaborates with staff, churches, and ministry partners, aiming to inspire action and encourage life transformation by the hope of Christ. Anna began working at the Convention in 2021. She

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Alex Lyons

Alex Lyons serves SCBaptists as the Creative Director, leading the Creative Team in developing and executing the creative philosophy, creative strategy, and visual direction for all digital, storytelling, and marketing initiatives convention-wide. Alex Lyons is a native Chicagoan, five-time Telly Award–winning, creative leader. For over 20 years, Alex has built teams and systems that maximize

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SCBaptist Visual Identity Style Guide

Updated 2/25/2025 – (v4.0)“Young Pastors Network” and “Pastors Network” graphics added. “ONE Night” moved from Audience-Specific to Event-Specific Category. The Visual Identity Style Guide includes best practices for:– SCBaptist logos + “Dos and Don’ts”– SCBaptist Visual Identity System– SCBaptist SWAG Guidelines– Typography– Brand Colors– Pattern– Tagline

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