Design Guidelines

WHAT ARE OUR OFFICIAL SCBC FONTS?
– The South Carolina Baptist Convention’s primary font family is Futura Now by Monotype. Futura Now has eight different approved font styles and over 180 different approved weights. Creative Services has a license to use this font family for any Ministry Support Form-related request or project. Futura Now Headline Bold is available as a free license by downloading the font from their website.
– The South Carolina Baptist Convention’s script font is Better Times. A license can be purchased from their website.

WHAT ARE SOME BEST PRACTICES ABOUT DESIGN?
All designs must follow one of the three design best practices below:
– Use both SCBC approved fonts and approved SCBC colors together.
– Use SCBC approved fonts and non-SCBC colors together.
– Use non-SCBC approved fonts and approved SCBC colors together.

The use of non-SCBC approved fonts and non-SCBC colors together is not recommended.

For more information about approved SCBC approved fonts and colors, visit the Creative Services page.

WHAT ARE SOME BEST PRACTICES WHEN USING IMAGES?
– When possible, SCBC images should be used.
– Images should be royalty-free (free to use), clear, crisp, and not pixelated or unintentionally blurred.
– If the image is not royalty-free, permission to use is required from the source. If assistance is needed contact the Creative Director.

WHAT ARE THE REQUIREMENTS FOR DESIGN REQUESTS AND PROJECTS?
Creative Services allow a minimum of two weeks for design requests, with an additional two weeks allowed for in-house printing projects. For projects with less than two weeks before the needed in-hand date, we will need to discuss availability and timeline.

WHAT IS A “BRAND CHECK?”
For quality control purposes, accountability, and consistency, Creative Services asks that all print and pixel designs be reviewed by the Creative Director prior to printing (in-house or outside), publishing, or posting.

HOW DO I RECEIVE DESIGN ASSISTANCE?
All requests for design assistance are made by completing a Ministry Support Form. This includes the use of all non-Creative Services staff.

All 
outside vendors must abide by the SCBC Creative Guide. Non-Creative Services staff are asked to provide the following to the South Carolina Baptist Convention when delivering the final product:

– The layered working files for the final design piece.
– All pieces should be created and submitted at 300dpi or higher.
– All pieces should be compressed to 72dpi for website use.
– All fonts, linked artwork, and/or photos used in the piece.

WHAT SHOULD I DO IF I HAVE A LAST-MINUTE REQUEST?
If you have a last-minute request, you will still need to complete a Ministry Support Form. Creative Services will do their best to complete the request with the amount of time given but know that there are times when the last-minute request may not be completed due to the workload of Creative Services and priority other projects and priorities.

HOW DO I SHARE A STORY?
The mission of Creative Services is to join the entire SCBC team in collaboratively and creatively telling the story of how lives are being saturated and transformed through the hope of the Gospel. One of the key roles of Creative Services is to proactively promote Cooperative Program stories. Telling the Cooperative Program story is essential and requires teamwork and collaboration among members of Creative Services and our stakeholders. In short, we want to hear from you! Please fill out a Ministry Support Form and we’ll be in touch as soon as possible.